Meaning/target market

Meaning/target market
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Meaning/target market
Message from saturnurani posted on 23-02-2014 at 19:58:04 (D | E | F)
Hello,

can anyone tell me what is the exact meaning of "target market" please?
I can't find the meaning in dictionaries.
Thanks a lot.

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Edited by lucile83 on 23-02-2014 21:24

Re: Meaning/target market from passenger75, posted on 23-02-2014 at 20:05:56 (D | E)
Hi
A group of people whose needs and preferences match the product range of a company and to whom those products are marketed (=sent\exported)

Re: Meaning/target market from willy, posted on 25-02-2014 at 12:02:19 (D | E)
Hello!

Here is another explanation:
Link

Re: Meaning/target market from narsimha, posted on 26-02-2014 at 08:50:51 (D | E)
Hello,

Target market stands for the people on whom you are concentrating to sell a product.

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Edited by lucile83 on 26-02-2014 10:24

Re: Meaning/target market from snigdha, posted on 26-02-2014 at 10:49:33 (D | E)
Hello,

Let me explain you with an example .
If you check out Nirma their target market is low income group people.This target market may not be based only on income, it also depends on nationality , religion , race ,gender and the demographic factors.

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Edited by lucile83 on 26-02-2014 12:00

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